CONSOLIDATING GUGA KUERTEN'S IMAGE
To work on the branding of one of the main national celebrities, JKR developed a strategy focused on content editorials, ensuring diverse and varied content from Guga for his fans. The primary care in this case is to operate directly with the essence and truth of his personality since Guga possesses a unique charisma that cannot be overlooked.
CONTENT WITH TRUTH AND ESSENCE
To work on the content, JKR aligned with Guga's calendar of activities, events, and sponsors to ensure the best utilization of each of these opportunities. In addition to daily content development, our team was alongside the idol for real-time content generation at various events worldwide, including the Miami Open, one of the world's major tennis tournaments, alongside the Lacoste brand.
PERSONAS STRATEGY
To identify the right audience, material was developed validating potential consumer personas for this brand. Their values, desires, fears, and dreams were highlighted, along with understanding the impact this brand has on their lives.
CONTENT EDITORIALS
The goal in this strategy is to deliver the best content to the right audience and strengthen the brand through relationship and engagement. There is the creation of posting groups and schedules that consolidate the flow of messages and bring the brand closer to its audiences.
ENGAGEMENT CAMPAIGNS
In this case, we used digital campaigns with the aim of consolidating the brand in the minds and hearts of the audience. Through creativity and technical knowledge, we created campaigns that had intense participation from followers, increasing brand perception and making it more known, recognized, and admired.
GUGA, LACOSTE, AND JKR
JKR accompanied a special marketing action involving Guga and the French brand Lacoste at the Miami Open event. Our team traveled to the United States exclusively to ensure the greatest exposure and content generation in the special actions that were carried out and in the events calendar linked to this partnership.
